Sway learns how your store writes, then runs your retention program end to end — segmenting, scheduling and sending across every channel you turn on. You only ever have to say yes.
Written by Sway
Leeds Tea Co · now
Still thinking it over?
Your Assam is in the basket. We'll hold it till Sunday.
Foundry Supply · 2m ago
The 14oz canvas is back
Restocked this morning. It went in four days last time.
Pane & Co · 1h ago
Sourdough starter kits, back Friday
You looked twice. We made more.
Same moment. Two channels. One engine.
Push and email are live today. SMS and WhatsApp are next — same voice, same segments, nothing to rebuild when they land.
Instant, and free to send. Works on desktop and Android today; on iPhone once a shopper adds your site to their home screen.
The same campaigns, written for a full inbox instead of a notification — in your store's own logo and colours, sent under your own brand.
Straight to a phone number, for the moments push and email can't reach.
For stores whose shoppers already live there.
Not a button you press when you remember to. A standing process that plans, schedules and sends — you only ever weigh in on the one decision that matters.
Every day, it looks at what's changed in your store and what's coming up next. Then it decides what's actually worth a campaign — and can tell you why.
A draft doesn't earn a time slot just for existing. Every plan gets checked against your store's own history first, and only goes on the calendar once it's actually earned the moment.
One click is the whole job. Approve it, and Sway handles everything after — queuing and delivery included. Nothing goes out without your yes; nothing after it needs you either.
No flow builder, no segment editor, no copy brief. Three steps and it’s running.
Product descriptions and store pages, plus four quick questions about how you want to sound and what you’d never say.
Three versions of each, in your voice, waiting in an approval queue — as a push or an email. Nothing sends until you say so.
Every edit, approval and rejection feeds back in. The voice sharpens with use instead of drifting.
Written, segmented and triggered for you. A shopper never hears from you more than once every 12 hours, whichever ones fire.
Sway counts an order only when the shopper clicked a notification in the 72 hours before buying. Last click, and a click is required — a notification that was merely shown earns nothing. It should agree with your Shopify reports rather than flatter us.
Who has never bought, who buys often, who has gone quiet, who bought which product — worked out from your orders and kept current on their own.
Sway holds no names, emails, phone numbers or addresses. It has no access to them, by design.
Every campaign goes out as a push notification or an email — same voice, same approval step, whichever channel fits the moment. SMS and WhatsApp join the same queue when they land.
Flat tiers banded by subscriber count. No per-message charge, and no bill that climbs mid-month as your list grows. Billed through Shopify, on your Shopify invoice.
Free
$0/mo
500 subscribers
25 campaigns written a month
Every flow, written and running. Enough to see it work.
Starter
$29/mo
2,000 subscribers
150 campaigns written a month
Room to rewrite a flow whenever the season changes.
Growth
$59/mo
10,000 subscribers
500 campaigns written a month
Broadcasts as often as you like, on top of the five flows.
Pro
$99/mo
50,000 subscribers
1,500 campaigns written a month
For catalogues large enough to keep copy moving constantly.