Terms of Service

These terms govern your use of Sway, an app that writes and sends retention campaigns for Shopify stores. By installing Sway from the Shopify App Store, you agree to them. Last updated 18 September 2026.

The service

Sway reads your store’s product pages and order history, learns how your store writes, and drafts push, email and WhatsApp campaigns in that voice. Nothing sends automatically: every campaign waits for you, or a merchant on your team, to approve it before it reaches a single subscriber.

Your account

You need an active Shopify store to use Sway, and you use it subject to Shopify’s own Merchant Terms of Service and Acceptable Use Policy in addition to these terms. You are responsible for what happens under your store’s installation, including campaigns your team approves and sends.

Plans and billing

Sway is billed through Shopify’s Managed Pricing, on your regular Shopify invoice. Sway never collects card details directly. Plans are flat, banded by subscriber count, with a monthly cap on how many campaigns Sway can write; the current tiers and caps are shown on the pricing page. Changing plans, and any proration, is handled by Shopify’s billing system. Charges already billed by Shopify are not refunded by Sway except where Shopify’s own billing policies require it.

Acceptable use

You agree not to use Sway to:

• Message anyone who has not consented to hear from your store, or continue messaging someone after they unsubscribe or opt out.
• Send content that is unlawful, deceptive, or that misrepresents your store, its products, or an offer.
• Violate Shopify’s Acceptable Use Policy, Meta’s WhatsApp Business Messaging Policy, or any law that applies to commercial messaging in a place you send to (including CAN-SPAM, CASL, GDPR and TCPA, where they apply).
• Attempt to access another store’s data, disrupt the service, or reverse-engineer any part of it.

A serious or repeated violation may lead to Sway suspending or terminating your access, with notice where practical.

AI-generated content is yours to approve

Campaign copy is drafted by an AI model and is not verified against every fact about your store before you see it. You are responsible for reviewing and approving copy, offers, and any claims it makes before it sends. Sway is a drafting and sending tool, not a substitute for your own judgment about what your store should say to customers.

Third-party services

Sway operates on top of services it does not control, including Shopify (store data, billing, and the Web Pixel), Anthropic (campaign copy generation), Meta (WhatsApp Business messaging), and Tawk.to (live chat support). Sway is not responsible for outages, policy changes, or content decisions made by those services. Full detail on what each one receives is in the Privacy page.

Intellectual property

You keep ownership of your store, your brand, your product data and the campaign copy once it is generated for you. Sway and its operator keep ownership of the app itself, including its software, design and the Sway name and mark. Nothing here licenses you to use Sway’s branding outside of using the app as intended.

Service availability

Sway is provided on an “as is” and “as available” basis, without a guaranteed uptime. Scheduled campaigns, flows and generation may be delayed or interrupted by factors outside Sway’s control, including an outage at Shopify, Anthropic, or Meta. Sway is not liable for a campaign that sends late, or not at all, because of one of those dependencies.

Limitation of liability

To the extent permitted by law, Sway and its operator are not liable for indirect, incidental or consequential damages (including lost revenue or lost data) arising from your use of the app. Sway’s total liability for any claim is capped at the amount you paid for the app in the 12 months before the claim arose.

Termination

You can uninstall Sway from your Shopify admin at any time, which stops all sending immediately. As set out in the Privacy page, your data is deleted within 48 hours of uninstalling. Sway may suspend or terminate access for a violation of these terms, or discontinue the service with reasonable notice.

Changes

Material changes to these terms will be announced in the app before they take effect. Continuing to use Sway after a change takes effect means you accept the updated terms.

Governing law

These terms are governed by the laws of the jurisdiction in which Sway’s operator is established, without regard to conflict-of-law rules, except where local law gives you rights that cannot be waived.

Contact

Questions about these terms: hello@getsway.io. The Shopify App Store listing is at apps.shopify.com/sway-3.